Only relates to tennis tangentially as our sport's softgoods make up only a small amount of the market, but interesting nonetheless. Under Armour has expanded aggressively into multiple new markets while also struggling mightily from a financial standpoint.
Interesting sidenote about Under Armour's distribution chain failing them. We can all relate to this as on TT there have been numerous ponderings as to why Andy's shoes up to this stage have never made it to the retail platform....
Interesting article on Under Armour's fortunes (and the depressed sportswear market generally)
Interesting sidenote about Under Armour's distribution chain failing them. We can all relate to this as on TT there have been numerous ponderings as to why Andy's shoes up to this stage have never made it to the retail platform....
Interesting article on Under Armour's fortunes (and the depressed sportswear market generally)