I have difficulties understanding one aspect of tennis racket marketing.
It is well known in the tennis community that most touring professionals do not play
with the racket they endorse. This brings up some questions.
*What is the purpose of endorsing a product you do not actually use, especially since
it is a well-known fact you are not using what you claim you use?
*If players endorse a certain model, why do they not play with that same model...
Understanding racket marketing
It is well known in the tennis community that most touring professionals do not play
with the racket they endorse. This brings up some questions.
*What is the purpose of endorsing a product you do not actually use, especially since
it is a well-known fact you are not using what you claim you use?
*If players endorse a certain model, why do they not play with that same model...
Understanding racket marketing