Hard to believe it's been ten years, but: http://www.sportsbusinessdaily.com/...s/Nike-To-Keep-Federer-With-10-Year-Deal.aspx
I'm guessing, a decade ago, that Nike probably thought that when this contract ran its course, Fed — retired or washed up at 36 — could be coaxed into a kind of legacy, thanks-for-the-memories deal.
Oops.
When he signed that deal in 2008, he was still with IMG. He's since left and forged Team8 with Tony...
Fedr-Nike deal set to expire soon
I'm guessing, a decade ago, that Nike probably thought that when this contract ran its course, Fed — retired or washed up at 36 — could be coaxed into a kind of legacy, thanks-for-the-memories deal.
Oops.
When he signed that deal in 2008, he was still with IMG. He's since left and forged Team8 with Tony...
Fedr-Nike deal set to expire soon