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Why didn't Uniqlo want to extend their Novak deal? Do they regret that now?

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Novak x Uniqlo introduced some of the coolest tennis kits I've ever seen, especially from RG 2014-end of their deal. Perhaps Uniqlo thought Novak was no longer going to be ranked in the top 8 for a while, and I can see why he isn't as marketable as Fed, but Novak has had more success this decade overall. Below are some of my favorite Novak x Uniqlo kits. Having Fed and Novak on the team would have made Uniqlo an even bigger company....

Why didn't Uniqlo want to extend their Novak deal? Do they regret that now?

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