Swiss tennis star Roger Federer made headlines two weeks ago when he appeared on center court at Wimbledon wearing an outfit bearing the red-and-white squares of Uniqlo, the signature brand of Japanese apparel maker Fast Retailing Co.
Fast Retailing did not reveal the details of its contract with the 36-year-old, but on the day of the match said he had become one of its “global brand ambassadors,” a title shared by fellow player Kei Nishikori and Australian golfer and 2013 Masters champion...
Uniqlo tests brand power overseas
Fast Retailing did not reveal the details of its contract with the 36-year-old, but on the day of the match said he had become one of its “global brand ambassadors,” a title shared by fellow player Kei Nishikori and Australian golfer and 2013 Masters champion...
Uniqlo tests brand power overseas