Weeks after it signed Roger Federer to a $300 million endorsement deal, Uniqlo is explaining why a company not known for sports attire is making such a big commitment to a tennis player in the twilight of his career.
The Japanese apparel giant said the tennis player will provide input on product designs, appear in ads and dress in the brand’s clothes both during matches and at charity and other public events off the court. He will don their latest collaboration, a line of polo shirts and...
$(WSJ) 300 Million for an Aging Tennis Star? Roger Federer Is Worth It, Uniqlo Says
The Japanese apparel giant said the tennis player will provide input on product designs, appear in ads and dress in the brand’s clothes both during matches and at charity and other public events off the court. He will don their latest collaboration, a line of polo shirts and...
$(WSJ) 300 Million for an Aging Tennis Star? Roger Federer Is Worth It, Uniqlo Says