Nike has been phoning it in for a while now. The inherent quality of Nike's tennis products has dropped substantially in the last 10 years. For this reason the company has become very reliant on having visibility and market saturation through sponsorship of the absolute elite players in order to sell their product.
It will be interesting to see what Nike's next move will be. There still might be a while to wait for their younger players to break through (Coric et al) and their older...
When is the last time there was an ATP year end top 5 without Nike?
It will be interesting to see what Nike's next move will be. There still might be a while to wait for their younger players to break through (Coric et al) and their older...
When is the last time there was an ATP year end top 5 without Nike?